OBS Feed Store in Ocala: Ocala Breeders' Feed & Supply
OBS Feeds are the horse feeds milled in Ocala by Ocala Breeders' Feed & Supply (OBFS), sold at its Airport Road and Highway 27 stores along with hay, bedding, tack, livestock and pet supplies.
Last updated October 9, 2026
Quick Answer
Ocala Breeders' Feed & Supply makes its OBS horse feeds at its own mill in Ocala and sells them, along with Purina and other brands, hay, shavings, tack, animal health, livestock, poultry and pet supplies, at two retail stores: Airport Road (next door to the Ocala Breeders' Sales Company) and Highway 27. Feed can also be ordered online for pickup or delivery within Marion County.
What "OBS Feed" Means
In Ocala, "OBS feed" refers to OBS Feeds, the horse feed brand of Ocala Breeders' Feed & Supply, usually shortened to OBFS. The company says it has been manufacturing horse feed since 1982. It makes textured and pelleted, oat-based horse feeds at its mill in Marion County, with grain brought in by rail and truck. People looking for "the OBS feed store" are usually looking for one of the two OBFS retail stores listed below.
The name comes from its history. According to OBFS, the business began in the early 1980s when shareholders of the co-op owned Ocala Breeders' Sales Company saw a need for quality horse feed in Florida. It first distributed feed from satellite mills around Marion County and built its own feed manufacturing plant in 1983. Its Airport Road store sits next door to the Ocala Breeders' Sales Company on SW 60th Avenue, so it is handy during the OBS horse sales, but the feed store and the auction company are separate businesses.
OBFS says it works with Kentucky Equine Research (KER) to test and evaluate its feeds under Florida conditions. Its horse feed line is offered for racehorses, performance and sport horses, broodmares and growing foals, senior horses, and pleasure horses. Feeds listed on its order form include Special 12, Hi Amo, Gest-O-Lac, Mane 10, Performance Blend, Racing Blend, 12% Pellet, Pellet Plus, 15% Pellet and Easy 10, plus race horse oats, steam crimped oats, whole oats, corn, soybean meal and wheat bran.
The stores go well beyond horse feed. OBFS lists livestock, poultry, small animal, exotic and wildlife feeds; hay and hay cubes; shavings and bedding pellets; tack; animal health products; more than 30 brands of pet food; lawn and garden supplies; and farm and ranch supplies such as gates, panels, feeders and hay bunks at the Highway 27 store. OBFS also lists Rural King in Ocala, Florida (2999 NW 10th St) as an authorized dealer of its feeds. Ocala is the heart of Florida's horse country, and the Highway 27 store is about seven miles east of the HITS Ocala showgrounds, according to OBFS.
Milled in Ocala
OBS Feeds are made at the company's own feed mill in Marion County, built in 1983.
Feed Representative Visits
OBFS's feed representative visits farms within 40 miles of Ocala to help plan feeding programs. Visits are requested through obfs.com.
Pickup or Local Delivery
Online feed orders for pickup or delivery within Marion County. The order form lists a $15 delivery charge with a 40-bag minimum.
Tack Engraving & Special Orders
Custom engraving for halter nameplates and round ID tags, and special orders for items not in stock.
What the Stores Carry
OBS Feed Store Locations & Hours
Airport Road Store
1171 SW 60th Ave., Ocala, FL
Across from Ocala International Airport, next door to Ocala Breeders' Sales
Store Hours (both stores)
Monday to Friday: 7:30 am to 5:30 pm
Saturday: 8:00 am to 4:00 pm
Hours as listed on obfs.com; call ahead on holidays.
Mill & Corporate Office (feed sales only)
431 NW 27th Ave., Ocala (between Hwy 40 and US 27)
Monday to Friday: 7:30 am to 4:30 pm
Website: obfs.com
Frequently Asked Questions
What is OBS Feed?
OBS Feeds is the line of horse feed made by Ocala Breeders' Feed & Supply (OBFS) at its own mill in Ocala. OBFS has made horse feed since 1982 and built its feed mill in 1983. The OBS feeds are textured and pelleted, oat-based horse feeds. When people in Ocala say "the OBS feed store," they usually mean one of the two OBFS retail stores.
Where are the OBS feed stores in Ocala?
Ocala Breeders' Feed & Supply has two retail stores. The Airport Road store is at 1171 SW 60th Ave., across from Ocala International Airport and next door to the Ocala Breeders' Sales Company (phone 352-237-3399). The Highway 27 store, its largest, is at 6855 N. US Hwy 27, Ocala, FL 34482, across from Horse & Hounds Restaurant (phone 352-402-0303). The mill and corporate office at 431 NW 27th Ave. sells feed only (352-629-8686).
What are the store hours?
Both retail stores are open Monday through Friday from 7:30 am to 5:30 pm and Saturday from 8:00 am to 4:00 pm, according to OBFS. The mill and corporate office (feed sales only) is open Monday through Friday from 7:30 am to 4:30 pm.
Is OBS Feed connected to Ocala Breeders' Sales?
According to OBFS, the company began in the early 1980s when shareholders of the co-op owned Ocala Breeders' Sales Company saw the need for quality horse feed in Florida. The Airport Road store is next door to the Ocala Breeders' Sales Company. OBFS is its own feed business; the horse auctions are run by Ocala Breeders' Sales.
Does Ocala Breeders' Feed & Supply deliver?
Yes, within Marion County. OBFS takes feed orders online for pickup or local delivery; its team prices the order and contacts you to schedule. The order form lists a $15.00 delivery charge with a 40-bag minimum. Call the mill at 352-629-8686 to confirm.
What brands does the store carry besides OBS Feeds?
Besides its own OBS horse feeds, OBFS lists Purina, Kentucky Equine Research (KER), Triple Crown, Cavalor and Sentinel horse feeds, Stampede hay cubes, and pet foods including Acana, Orijen, Blue Buffalo, Taste of the Wild, Merrick, Victor, Stella & Chewy's and Zignature.
Does OBFS sell hay and shavings?
Yes. OBFS lists alfalfa, timothy, orchard grass and coastal hay, alfalfa and timothy hay cubes, kiln-dried pine shavings, bedding pellets, stall refreshers and straw.
Where else can I buy OBS Feeds?
OBFS lists authorized OBS Feeds dealers including Rural King in Ocala (2999 NW 10th St.), Blue Ribbon Farm and Feed and HayLoft Country Store in Dunnellon, The Hay Company in Williston, and Wagon Wheel Feed & Hardware in Brooksville. OBFS suggests calling a dealer first to confirm stock.
Addresses, hours, phone numbers, products, brands and history on this page come from Ocala Breeders' Feed & Supply's website, obfs.com, checked October 9, 2026. Stock and prices change, so call the store before making a special trip. Only In Ocala is not affiliated with OBFS.
Related Businesses & Services
Equestrian Facilities
Boarding, training, and riding centers throughout Marion County
Veterinary Services
Equine veterinarians and animal health care providers
Farm Supply Stores
Agricultural supplies and equipment for farming operations
Ocala Horse Country Guide
Thoroughbred farms, horse shows and equestrian venues around Ocala
Ready to Pick Up OBS Feed?
Call the store nearest you to check stock, or call the mill to place a feed order for pickup or Marion County delivery.